New Promotional Ideas – Promotional Merchandise, Desk Top Calendars and Pen Holders

Rectangular shaped promotional pop up products like these are absolutely ideal for promotional direct mail. As you have the whole product to print on you have literally carte blanche to do whatever you like by way of design and copy. The rectangular shaped product has good even surfaces to carry images and text and it has all the usual attributes of a Whitney Woods pop up product – ie it lies flat, it pops up and it comes with its own all-board mailing sleeve which you can print as part of the project. The basic shape is very designer-friendly with four plain rectangular panels with the only tricky bit being the two surfaces with the diagonal slit!

It is very easy to see these rectangular shaped promotional products as boxes and nothing but boxes. Wander around the shelves in a supermarket and loads of ideas will spring to mind – soap powder, breakfast cereal, biscuits et al. However there are lots of other every-day rectangular shaped objects that could be brought into play when designing a rectangular shaped promotional product such as this. For instance, doors and windows are rectangular. Movie screens, TV screens and advertising hoardings are rectangular. Football fields, tennis courts and many other sports surfaces are rectangular. Don’t let the box shape hold back your imagination! As they say, think outside the box.