New Promotional Ideas – Promotional Merchandise, Desk Top Calendars and Pen Holders

In this product group more than any other, movement gives the product its functionality rather than giving it novelty value or increasing the interactive quality. Swatch cards are fastened at one point, usually with a metal eyelet, so that they can open up like a fan. More often than not the cards are rectangular with round corners but we have made them in a variety of shapes and sizes to make the design more eye-catching. Parking discs are usually produced for local authorities though we have done promotional ones, too. The function is to display the arrival time and the traffic officer is not going to give you a ticket for displaying an advert for car polish!

By far the most popular item featured here is a product that doesn’t seem to have a name in the UK. It’s what is known as a wheel chart in the USA but over here it is a ready-reckoner, a calculator, an information disc, a spinner – all sorts! Almost invariably it is used as some form of chart that carries information to show comparisons or to give answers. It is popular with all kinds of institutions from banks to pharmaceutical companies to fast food restaurants. They are used as promotional products and as every-day tools for working out such as interest rates.

The Bobbing Duck is the only real promotional novelty piece featured in this section. The action is never constant and so it lends itself to suggesting movement on water. This product has been used as a giveaway in conjunction with a promotion for a children’s book and it has been used in a successful direct mail campaign to promote eyeletting services.